How It Works
One SDK. Two capabilities. Days to integrate
Monetize Your Audience Data
Monetize Your Audience Data
01
Define what to monetize
Pick which audience attributes become credentials (demographics, interests, purchase intent)
02
Create credentials
One API call when users demonstrate attributes
03
Earn from confirmations
Set your price; collect fees when advertisers target verified segments
Target without surveillance
Target without surveillance
01
Choose what you need
Demographics, interests, purchase history
02
Request confirmation
User shares; you get a verified yes/no
03
Go live
Privacy-compliant targeting without third-party data
Use Cases
Two problems. Two paths. Start with what matters most
Monetize your first-party data
Your audience is valuable. Prove it without exposing it.
With AIR Identity, you earn every time an advertiser targets your verified audience segments. They pay you. They never see the raw data.
This is for you if you:
Have rich first-party audience data
Know user demographics and interests
Track purchase behavior or intent
Want to compete with walled gardens
Target audiences without surveillance
Reach the right users. Respect their privacy.
Third-party cookies are dying. Shadow profiles create liability. With AIR Identity, target users who voluntarily share verified attributes. Better targeting. Better trust.
This is for you if you:
Need to replace third-party cookie targeting
Want verified audience segments
Need privacy-compliant personalization
Want transparent attribution
Trust
Many ad tech companies do both. Monetize your audience data AND target
verified segments from partners — one integration covers both.
verified segments from partners — one integration covers both.
Monetize Your First-Party Data
Turn audience insights into a new revenue stream
Trust
The problem
You have rich first-party data about your audience. Advertisers want to reach these users, but you can't share data without privacy risks and regulatory exposure. Meanwhile, walled gardens capture all the value.
You're sitting on value you can't unlock.
Trust
The solution
AIR Identity lets you turn audience attributes into portable credentials that users own. You create them once. Users carry them across the ecosystem. When an advertiser wants to target "verified premium shoppers," they pay you — and cryptographic proofs ensure they never see the underlying data.
Trust
What you get
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A new revenue stream
Earn fees every time an advertiser targets your verified segments
Wider reach
Your audience segments become valuable across the open web
No data sharing
Zero-knowledge proofs let advertisers target without seeing user data
Simple setup
Create credentials with a few API calls
Trust
Who's doing this
If you're a
What you can share with zkProof
You can share with
Publisher
Reader demographics, interests, engagement
Advertisers, agencies, DSPs
E-commerce platform
Purchase history, intent signals, spending tier
Brand advertisers, retargeting
Streaming service
Viewing preferences, demographics
Entertainment marketers, brands
App developer
User behavior, in-app actions
Mobile advertisers, UA campaigns
Target Audiences Without Surveillance
Privacy-compliant targeting that actually works
Trust
The problem
Third-party cookies are dying. Privacy regulations are tightening. Shadow profiles create legal liability. But you still need to reach the right audiences with relevant messages.
You need targeting without the surveillance.
Trust
The solution
AIR Identity lets you target users based on verified credentials they choose to share. Want to reach "verified homeowners over 35"? Users who match share proof. You get a verified segment — without building shadow profiles or relying on dying cookie infrastructure.
Trust
What you get
Verified targeting
Reach audiences based on confirmed attributes, not probabilistic guessing
Privacy-compliant
Users consent and control their data. Built for GDPR and CCPA.
Cookie-independent
Works without third-party cookies or device fingerprinting
Transparent attribution
Deterministic matching for clear ROI measurement
Trust
Who's doing this
If you're a
What you can share with zkProof
You can share with
Brand advertiser
Publishers, retailers, platforms
Publishers, retailers, platforms
Agency
Verified audience segments
Data providers, publishers
DSP
Identity, demographics, interests
Ecosystem-wide credentials
Retail media
Purchase behavior, loyalty status
Retailers, loyalty programs
Why AIR Identity for Advertising
Built for the privacy-first future
Trust
Privacy by design
Zero-knowledge proofs let you target audiences without seeing individual user data. Users consent and control.
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Join a growing ecosystem
Become part of the Moca Network — access verified audience segments across publishers and platforms.
Trust
Cookie-free
Built for a post-cookie world. Works without third-party tracking or device fingerprinting.
Trust
Compliance ready
Built for GDPR, CCPA, and evolving privacy regulations. Consent-based by design.
Trust
Transparent attribution
Deterministic matching means clear attribution. Know what's working.
Trust
Privacy-first architecture
AIR Identity is built for where advertising regulations are headed — not just where they are today. Already compliant with GDPR and CCPA. Users control their data. Advertisers target without surveillance.
Built on
Zero-knowledge proofs for privacy-preserving verification
On-chain credential registry for tamper-proof records
SOC 2 compliant infrastructure
GDPR compliant
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Partners
FAQs
Get answers to the most common questions about AIR Kit digital identity solutions.
How do I know which path is right for me?
If you have first-party audience data others would pay to target (demographics, interests, purchase behavior), start with "Monetize Your Data." If you need to reach verified audiences without third-party cookies, start with "Target Without Surveillance." Many ad tech companies do both.
How is this different from third-party data?
Third-party data is collected without user knowledge and matched probabilistically. AIR Identity credentials are user-controlled, consent-based, and verified. Better accuracy. Better compliance. Better user trust.
What happens when cookies go away?
AIR Identity doesn't rely on cookies. Targeting is based on credentials users choose to share. You're building for the privacy-first future, not the surveillance past.
Is this compliant with GDPR/CCPA?
Yes. Users control their data and explicitly consent to share credentials. The architecture is privacy-first by design.
How long does integration take?
Most partners go live within days. The SDK is modular — start with one capability and expand later.
The Complete Platform
Replace cookie revenue. Diversify beyond ads. Turn visitors into loyal audiences.
Publishers and platforms are caught between dying cookies, tightening privacy regulations, and ad-blocking users. You need new revenue streams and new ways to keep audiences coming back.
The full AIR stack delivers both — in one integration.
Trust
Verified audiences
Target without surveillance
Monetize first-party data. Reach audiences based on verified, consented attributes. Replace lost cookie revenue with privacy-compliant alternatives that actually perform.
Trust
Beyond advertising
Diversify your revenue
Micropayments for premium content. Instant creator payouts. Subscription infrastructure. Reduce your dependence on volatile ad markets.
Trust
Engagement that compounds
Reward attention, build habits
Reward time on site, shares, and engagement with stable points worth real money. Turn casual visitors into loyal audiences who return.
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See it in action
A user visits your platform:
01
They share verified attributes they consent to — you target them accurately without surveillance
02
They unlock premium content with a micropayment — you earn revenue beyond ads
03
Their engagement earns stable points redeemable at 2M+ merchants — real incentives to stay
04
They come back more often — your audience value compounds over time
Higher CPMs on verified segments. Diversified revenue streams. Loyal audiences that grow.
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