AIR and Minds partner with Reap and Pivota to enable identity-powered personalized agentic commerce
A partnership for identity-powered agentic commerce
AIR and Minds by Animoca Brands announced a strategic partnership with Reap and Pivota to develop identity-powered personalized agentic commerce. The partnership aims to combine AIR’s privacy-preserving identity credentials, Minds’ AI agents, Reap’s payment capabilities and Pivota’s commerce decision and order execution layer. The goal is for a Minds agent to act on a user’s authority, recognize earned benefits and complete purchases within pre-approved parameters.
Under the proposed architecture, AIR will let users selectively share identity attributes and earned entitlements with their Minds agents without exposing underlying personal information. Minds will interpret user intent and coordinate the purchase journey. Reap will provide card issuance and payment credentials limited by merchant, amount and timeframe, apply relevant coupons and execute checkout. Pivota will help select the product, merchant and transaction path using pricing, availability and merchant capabilities, then coordinate the order through the merchant’s existing commerce systems.
The proposed transaction lifecycle covers the steps from proving eligibility and selecting a purchase path to applying an offer, issuing a scoped payment credential and completing transaction authorization. For merchants, the proposed approach is designed to bring existing loyalty programs, eligibility rules and promotional offers into purchases led by Minds without disrupting current storefront workflows.
Know the user behind every AI agent
AIR Agent brings delegated identity to interactions between businesses and AI agents. Users choose which credentials their agent can present, such as membership status and purchase-preference data, and set limits on where, for how long and within what spending amount it can act. Businesses can use those proofs to recognize the customer behind an agent and apply relevant member pricing or benefits without receiving the underlying personal details. AIR Agent supports businesses serving customers through external agents as well as platforms adding agent experiences to their own applications.
Partner with AIR
AIR is one integration suite for identity, money and loyalty. AIR Identity lets trusted issuers issue verifiable credentials and businesses verify them, so acquisition starts with users who already qualify, with minimal data custody. AIR Money embeds compliant global financial infrastructure, opening new markets without building new rails. AIR Loyalty gives brands a programmable, stable-value points engine that keeps users coming back.
Partner with us to grow your business.
AIR is built by Moca Network, the identity network of Animoca Brands.
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