AIR for Fitness & Wellness

Commitment you can prove. Records you never share

Fitness and wellness platforms earn from proven commitment with AIR. Users choose what to confirm, and personal records stay private.

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How It Works

One SDK. Two capabilities. Days to integrate

Monetize Wellness Intent

Define what to monetize

Pick which wellness attributes become credentials (training cadence, sleep consistency, program adherence, event intent, membership tier)

Create credentials

One API call when a user meets the threshold you set

Earn from confirmations

Set your price; collect fees when partners confirm a user qualifies

Run offers gated by commitment

Choose what you need

Discipline, training cadence, recovery pattern, program stage, event intent, membership tier

Request confirmation

User shares; you get a verified yes/no

Go live

No personal records shared; run offers in-app, by email or inside a challenge

Use Cases

Two problems. Two paths. Start with what matters most

AIR Kit flow: choose what to verify, request confirmation, and pay only on confirmed matches

Monetize wellness intent

You know when someone is about to buy shoes, supplements or a coaching plan.

Fitness and wellness platforms sit on the clearest purchase intent in consumer software, and almost none of it is sold, because the underlying records are too sensitive to move. With AIR a partner pays to confirm the intent without ever receiving the history behind it.

This is for you if you:

Run a training, endurance, sleep, nutrition or wellness product

Have engaged users with recurring activity

Own program, challenge, membership or gear-interest data

Depend mainly on subscription revenue

AIR Kit flow: choose attributes to monetize, create credentials, and earn when partners confirm

Run offers gated by commitment

An offer that matches the routine reads as useful, not as advertising.

Your users already buy shoes, supplements, sleep aids, race entries and coaching somewhere. With AIR you gate partner offers behind what a user has actually kept up, so the offer arrives at the moment it is wanted.

This is for you if you:

Have committed users with visible purchase intent

Want brand partnerships that feel like a feature

Need privacy-first handling of sensitive records

Want to prove partner revenue before deeper integration

Trust

Many ad tech companies do both. Monetize your audience data AND target
verified segments from partners — one integration covers both.

Monetize Your First-Party Data

Intent that travels, records that don't

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The problem

Your users show clearer purchase intent than almost any other category, and almost none of it is sold, because the records that prove it are the ones you can least afford to move.

You're sitting on value you can't unlock.

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The solution

With AIR, training cadence, program adherence and event intent become credentials users carry. You create them once. When a partner wants to reach users training four times a week with a race booked, they pay you, and cryptographic proofs ensure they never see the record behind it.

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What you get

A new revenue stream

Earn fees every time a partner confirms a user's commitment

Wider reach

Health & Fitness reaches 2.9% download-to-paid at D35, the highest of any category

No data sharing

Zero-knowledge proofs let partners confirm a trait without seeing personal records

Simple setup

Create credentials with a few API calls

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Who's doing this

If you're a

What you can share with zkProof

You can share with

Running or endurance app

Training cadence, distance band, race intent

Footwear, nutrition, race organizers

Strength or studio app

Program adherence, streak length

Equipment, supplements, coaching

Sleep and recovery app

Routine consistency, recovery trend

Bedding, supplements, wearables

Mindfulness or habit app

Program stage, membership tier

Coaching, wellness brands, subscriptions

Run Offers Gated By Commitment

Give partners proof, not personal records

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The problem

Brands want to reach people who follow through, and the records that prove it are exactly the ones you cannot afford to move. Retention leaves no slack either: only about a quarter of annual subscribers in the category renew. What a partner needs is the commitment, not the file behind it.

The records that make your audience valuable are the ones you can least afford to move.

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The solution

AIR confirms a trait without transferring the record that produced it. A partner learns that a user qualifies as an active runner, a consistent sleeper, a premium member or someone with an event booked. It never receives the underlying history, so it never holds the material an inference could be drawn from.

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What you get

Verified targeting

Reach audiences based on confirmed attributes, not probabilistic guessing

Privacy by design

Users consent and control their data. Built for GDPR and CCPA.

Records stay put

Partners confirm a trait; the underlying history never moves

Transparent attribution

Deterministic matching for clear ROI measurement

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Who's doing this

If you're a

What you can share with zkProof

You can share with

Endurance platform

Event intent, training volume

Publishers, retailers, platforms

Nutrition or hydration app

Program stage, dietary preference

Supplements, meal brands, coaching

Wellness community

Challenge participation, membership

Events, apparel, partner deals

Wearable companion app

Activity band, streak length

Gear, recovery tools, wellness partners

Why AIR for Fitness & Wellness

Built for the privacy-first future

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Privacy by design

Zero-knowledge proofs let you target audiences without seeing individual user data. Users consent and control.

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Join a growing ecosystem

Become part of the Moca Network — access verified audience segments across publishers and platforms.

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Cookie-free

Nothing is shared unless the user chooses to share it.

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Compliance ready

Built for GDPR, CCPA, and evolving privacy regulations. Consent-based by design.

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Transparent attribution

Deterministic matching means clear attribution. Know what's working.

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Privacy-first architecture

AIR is built for where wellness data regulation is headed, not just where it is today. Users control what they share. Partners confirm commitment without ever holding the record.

Built on

Zero-knowledge proofs for privacy-preserving verification

On-chain credential registry for tamper-proof records

SOC 2 compliant infrastructure

Built with GDPR in mind

Partners

Get Started

Ready for privacy by design advertising?

Whether you want to monetize your audience data or target verified segments
without surveillance — we'll help you get there.

Monetize my audience

Run offers gated by commitment

Read the docs

FAQs

Get answers to the most common questions about fitness and wellness monetization with AIR Kit.

How do I know which path is right for me?

If partners would pay to confirm what your users keep up, start with Monetize Wellness Intent. If you would rather run partner-funded offers inside your own app, start with Run Offers Gated By Commitment. Many wellness platforms do both.

Does this share health data?

Partners receive a confirmation that a user qualifies, never the underlying record. No workout history, sleep data, route data or biometrics leave your app.

What does a partner actually receive?

Confirmation that the user qualifies. No workout history, no sleep record, no route data, no biometrics, no export.

Is this compliant with privacy laws?

The architecture is privacy-first by design, but you will need to seek your own independent advice to ensure that your use of AIR Identity complies with the data protection laws and regulations which are applicable to you.

How long does integration take?

Most partners go live within days. The SDK is modular — start with one capability and expand later.

The Complete Platform

Replace cookie revenue. Diversify beyond ads. Turn visitors into loyal audiences.

The full AIR stack delivers both — in one integration.

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AIR Identity

Target without surveillance

Monetize first-party data. Reach audiences based on verified, consented attributes. Replace lost cookie revenue with privacy-compliant alternatives that actually perform.