AIR for Advertisers & Verifiers

Qualified users. Smarter ad spend

Q: How long does integration take?

Most partners go live within days. The SDK is modular, so you can start with one capability and expand later.

AIR qualifies users against campaign requirements before budget moves, so advertisers reach only the people their campaign was built for.

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See how it works

How It Works

One SDK. Two capabilities. Days to integrate

Acquire Qualified Users

Define what to monetize

Choose what must be verified: eligibility, residency, age band, tenure, tier, intent or unique-person proof

Create credentials

Make the requirement available to qualified publishers in the network

Earn from confirmations

Pay for verified qualification, not raw clicks or unproven traffic

Verify before value is released

Choose what you need

Age, residency, tier, purchase intent, account uniqueness, campaign eligibility

Request confirmation

User shares; you get a verified yes/no

Go live

No documents collected; value is released only when the requirement is met

Use Cases

Two problems. Two paths. Start with what matters most

AIR Kit flow: choose what to verify, request confirmation, and pay only on confirmed matches

Acquire qualified users

Pay for people who qualify. Not for traffic that arrives.

You already buy CPA, affiliate, referral and paid media. With AIR, publishers in the network route users who have confirmed your requirement, so the qualification happens before the budget moves.

This is for you if you:

Run paid acquisition, affiliate or referral campaigns

Need genuine users rather than farmed signups

Measure cost per qualified user, not cost per click

Must evidence traffic quality to finance or clients

AIR Kit flow: choose attributes to monetize, create credentials, and earn when partners confirm

Verify before value is released

The cheapest fraud to stop is the kind you never pay for.

Bonus abuse, duplicate accounts and recycled referrals all clear the same weak checks. With AIR the user proves eligibility first, and the reward, credit or gated offer follows the proof.

This is for you if you:

Run welcome offers, promos or high-value incentives

Face duplicate-account or incentive-abuse pressure

Need eligibility or unique-person confirmation

Want lower friction where a reusable credential exists

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Many ad tech companies do both. Monetize your audience data AND target
verified segments from partners — one integration covers both.

Monetize Your First-Party Data

Qualification before the spend

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The problem

You buy CPA, affiliate and paid media, then find out whether the traffic was real after the money has gone. Pixalate measured invalid traffic at 20% of programmatic web impressions in Q1 2026, so a meaningful share of every budget never reaches a person.

You're sitting on value you can't unlock.

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The solution

With AIR, the qualification moves in front of the spend. Publishers in the network confirm your requirement before a user is routed to you, so budget reaches people who already match the campaign rather than traffic you audit afterwards.

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What you get

A new revenue stream

Pay for confirmed qualification rather than raw clicks

Wider reach

Automated traffic is 53% of the web, and bad bots alone account for 40%

No data sharing

Zero-knowledge proofs confirm a requirement without exposing user records

Simple setup

Create credentials with a few API calls

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Who's doing this

If you're a

What you can share with zkProof

You can share with

Exchange or trading app

Eligibility, unique-person, funding intent

Publishers, licensed KYC providers

Neobank or fintech

Residency, verification status, product intent

Banks, KYC providers, loyalty programs

Delivery or mobility app

First-order eligibility, city, account tenure

Marketplaces, media platforms

E-commerce brand

New-to-brand status, category intent

Retail media, communities, publishers

Verify Before Value Is Released

Stop paying for conversions that were never real

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The problem

Fraud doesn't only inflate signups. It flatters every metric downstream of them. A campaign can clear its target while deposits, first orders and retention quietly miss. Sumsub found the pattern is getting harder to catch, with multi-step attacks rising from 10% to 28% of all fraud between 2024 and 2025 even as raw volume fell.

You just want the offer to reach the people it was written for.

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The solution

With AIR you require a proof before value changes hands. A user can confirm they are eligible, unique, of age or genuinely new to the brand before a promotion, credit or gated benefit is released. Where a credential already exists, they reuse it instead of starting verification again.

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What you get

Verified targeting

Reach audiences based on confirmed attributes, not probabilistic guessing

Privacy by design

Users consent and control their data. Built for GDPR and CCPA.

Deterministic

Confirmed traits instead of probabilistic guesses

Transparent attribution

Deterministic matching for clear ROI measurement

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Who's doing this

If you're a

What you can share with zkProof

You can share with

iGaming or sportsbook

Age, residency, first-account status

Publishers, retailers, platforms

Rewards or cashback app

Unique-person, new-to-brand

Communities, loyalty programs

Subscription service

Trial eligibility, prior-account status

Publishers, media platforms

Marketing agency

Traffic qualification for client reporting

Publisher network

Why AIR for Acquisition

Built for the privacy-first future

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Privacy by design

Zero-knowledge proofs let you target audiences without seeing individual user data. Users consent and control.

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Join a growing ecosystem

Become part of the Moca Network — access verified audience segments across publishers and platforms.

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Cookie-free

Qualification runs on credentials users choose to share, not on tracking.

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Compliance ready

Built for GDPR, CCPA, and evolving privacy regulations. Consent-based by design.

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Transparent attribution

Deterministic matching means clear attribution. Know what's working.

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Privacy-first architecture

AIR is built for where acquisition regulation is headed, not just where it is today. Users control their data. Advertisers confirm eligibility without surveillance.

Built on

Zero-knowledge proofs for privacy-preserving verification

On-chain credential registry for tamper-proof records

SOC 2 compliant infrastructure

Built with GDPR in mind

Partners

Get Started

Ready for privacy by design advertising?

Whether you want to monetize your audience data or target verified segments
without surveillance — we'll help you get there.

Monetize my audience

Verify before value is released

Read the docs

FAQs

Get answers to the most common questions about qualified acquisition with AIR Kit.

How do I know which path is right for me?

If your problem is what you buy, start with Acquire Qualified Users. If your problem is what you give away through promos, credits and welcome offers, start with Verify Before Value Is Released. Many growth teams do both.

How is this different from affiliate marketing?

Affiliate networks pay for traffic or a conversion event. AIR adds a confirmed requirement in front of that event, so qualification is priced in rather than reconciled afterwards.

Does AIR send me raw user data?

No. You receive a confirmation that the requirement is met. The record behind it stays with the issuer.

Is this compliant with privacy laws?

The architecture is privacy-first by design, but you will need to seek your own independent advice to ensure that your use of AIR Identity complies with the data protection laws and regulations which are applicable to you.

How long does integration take?

Most partners go live within days. The SDK is modular — start with one capability and expand later.

The Complete Platform

Replace cookie revenue. Diversify beyond ads. Turn visitors into loyal audiences.

The full AIR stack delivers both — in one integration.

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AIR Identity

Target without surveillance

Monetize first-party data. Reach audiences based on verified, consented attributes. Replace lost cookie revenue with privacy-compliant alternatives that actually perform.