How It Works
One SDK. Two capabilities. Days to integrate
Monetize Your First-Party Data
Monetize Your First-Party Data
01
Define what to monetize
Pick which audience attributes become credentials (account tenure, loyalty tier, purchase intent, category affinity)
02
Create credentials
One API call when an account crosses the threshold you set
03
Earn from confirmations
Set your price; collect fees when partners confirm a segment
Open inventory to verified demand
Open inventory to verified demand
01
Choose what you need
Account tenure, loyalty tier, purchase intent, unique-person proof
02
Request confirmation
User shares; you get a verified yes/no
03
Go live
No records transferred; run partner offers from your own channels
Use Cases
Two problems. Two paths. Start with what matters most
Monetize your first-party data
Your audience is proven. Price it that way.
Authenticated users already tell you tenure, tier and intent. With AIR, partners pay each time one of them is confirmed. They pay you. They never see the raw record.
This is for you if you:
Run a logged-in or registered audience
Hold behavioral, transactional or loyalty data
Monetize through ads, offers or sponsorships
Want yield tied to audience quality, not volume
Run offers on verified traffic
Better perks for members. Qualified demand for partners.
Your users already return for content, community or rewards. With AIR you gate partner-funded offers behind traits users choose to confirm. No cookie, no cross-site tracking, no third party in the middle.
This is for you if you:
Operate a media product, marketplace or community
Hold tier, spend, tenure or activity data
Want to test offers before deep SDK work
Need brand-safe monetization
Trust
Many ad tech companies do both. Monetize your audience data AND target
verified segments from partners — one integration covers both.
verified segments from partners — one integration covers both.
Monetize Your First-Party Data
A new revenue stream from audience proof
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The problem
You hold tenure, tier, intent and affinity on every logged-in user. Partners would pay to reach exactly those people, but you cannot hand over the records that prove it. Meanwhile walled gardens capture the value your audience created.
You're sitting on value you can't unlock.
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The solution
With AIR, users hold portable credentials built from their account history. You create them once. Users carry them across the ecosystem. When a partner wants to reach members with three or more years of tenure, they pay you, and cryptographic proofs ensure they never see the underlying record.
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What you get
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A new revenue stream
Earn fees every time a partner confirms one of your audience traits
Wider reach
LiveRamp reports buyers pay over 30% higher CPMs on authenticated inventory
No data sharing
Zero-knowledge proofs let partners confirm a trait without seeing user records
Simple setup
Create credentials with a few API calls
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Who's doing this
If you're a
What you can share with zkProof
You can share with
Publisher
Subscription tier, reading interest, tenure
News publisher
E-commerce platform
Buyer intent, seller standing, category spend
Brands, lenders, service providers
Loyalty program
Tier, visit frequency, spend band
Retail, travel, finance offers
Community platform
Account age, reputation, topic affinity
Brands, games, event partners
Open Inventory To Verified Demand
Give partners proof, not profiles
Trust
The problem
Advertisers want better traffic, and you cannot hand over user records to supply it. The tooling underneath keeps moving too: Safari and Firefox block third-party cookies by default, and Google retired most Privacy Sandbox APIs in October 2025 after abandoning deprecation altogether.
Your logged-in relationship is the one asset that doesn't reset.
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The solution
With AIR, a partner can confirm that a user meets a requirement such as tenure, tier, intent or unique-person proof, without receiving the profile behind it. You sell the confirmation, not the customer. The relationship, and the liability, stay with you.
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What you get
Verified targeting
Reach audiences based on confirmed attributes, not probabilistic guessing
Privacy by design
Users consent and control their data. Built for GDPR and CCPA.
No cookie dependency
Built on accounts you already have, not on third-party tracking
Transparent attribution
Deterministic matching for clear ROI measurement
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Who's doing this
If you're a
What you can share with zkProof
You can share with
Streaming platform
Subscription status, genre affinity
Publishers, retailers, platforms
Fintech app
Account activity, product intent
Card, lending, insurance
Gaming portal
Session frequency, spend band
Game trials, hardware, subscriptions
Fan community
Tenure, contribution history
Merch, ticketing, brand partnerships
Why AIR for Publishers
Built for the privacy-first future
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Privacy by design
Zero-knowledge proofs let you target audiences without seeing individual user data. Users consent and control.
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Join a growing ecosystem
Become part of the Moca Network — access verified audience segments across publishers and platforms.
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Cookie-free
Runs on the logged-in relationship you already own, not third-party tracking.
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Compliance ready
Built for GDPR, CCPA, and evolving privacy regulations. Consent-based by design.
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Transparent attribution
Deterministic matching means clear attribution. Know what's working.
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Privacy-first architecture
AIR is built for where audience regulation is headed, not just where it is today. Users control their data. Partners confirm without surveillance.
Built on
Zero-knowledge proofs for privacy-preserving verification
On-chain credential registry for tamper-proof records
SOC 2 compliant infrastructure
Built with GDPR in mind
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Partners
FAQs
Get answers to the most common questions about verified audience monetization with AIR Kit.
How do I know which path is right for me?
If you hold first-party data partners would pay to confirm (tenure, tier, intent, category affinity), start with Monetize Your First-Party Data. If you want to run partner-funded offers against your own logged-in traffic, start with Open Inventory to Verified Demand. Many publishers do both.
What does the partner actually receive?
A confirmation that the user meets the requirement, and nothing else. No account record, no identifier, no export. The proof answers the question and stops there.
Do I need KYC data to take part?
No. Useful credentials come from ordinary account history: how long someone has held an account, what tier they reached, what they browse or buy, how they behave over time.
Is this compliant with privacy laws?
The architecture is privacy-first by design, but you will need to seek your own independent advice to ensure that your use of AIR Identity complies with the data protection laws and regulations which are applicable to you.
How long does integration take?
Most partners go live within days. The SDK is modular — start with one capability and expand later.
The Complete Platform
Replace cookie revenue. Diversify beyond ads. Turn visitors into loyal audiences.
The full AIR stack delivers both — in one integration.
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AIR Identity
Target without surveillance
Monetize first-party data. Reach audiences based on verified, consented attributes. Replace lost cookie revenue with privacy-compliant alternatives that actually perform.
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AIR Money
Diversify your revenue
Micropayments for premium content. Instant creator payouts. Subscription infrastructure. Reduce your dependence on volatile ad markets.
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AIR Loyalty
Reward attention, build habits
Reward time on site, shares, and engagement with stable points worth real money. Turn casual visitors into loyal audiences who return.
See it in action
A user visits your platform:
01
They share verified attributes they consent to — you target them accurately without surveillance
02
They unlock premium content with a micropayment — you earn revenue beyond ads
03
Their engagement earns stable points redeemable at 2M+ merchants — real incentives to stay
04
They come back more often — your audience value compounds over time
Higher CPMs on verified segments. Diversified revenue streams. Loyal audiences that grow.
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