AIR for Gaming & Esports

Monetize every player. Without adding an ad

Games and esports platforms monetize playtime, progression and rank with AIR, without exposing game profiles or adding more ad load.

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How It Works

One SDK. Two capabilities. Days to integrate

Monetize Player History

Define what to monetize

Pick which player attributes become credentials (playtime, progression, rank tier, spend band, account age, guild role)

Create credentials

One API call when a player reaches the milestone you choose

Earn from confirmations

Set your price; collect fees when partners confirm a player qualifies

Run offers gated by play

Choose what you need

Session depth, progression tier, rank tier, account age, genre affinity, one-account proof

Request confirmation

User shares; you get a verified yes/no

Go live

No game profile shared; run offers in-client, in-portal or through a hosted campaign page

Use Cases

Two problems. Two paths. Start with what matters most

AIR Kit flow: choose what to verify, request confirmation, and pay only on confirmed matches

Monetize players who don't pay

The majority never reach checkout. They still have value.

Unity's telemetry put the median share of players making a purchase at 0.5% per game in 2023. Everyone else plays, progresses and leaves revenue on the table. With AIR, partners pay to confirm what those players have actually done.

This is for you if you:

Run a free-to-play title, casual portal or long-running game

Have persistent accounts with progression history

Monetize through rewarded ads, IAP or offer walls

Need revenue that doesn't lean harder on the same spenders

AIR Kit flow: choose attributes to monetize, create credentials, and earn when partners confirm

Run offers gated by play

Reward what the player earned, not what a pixel guessed.

Players ignore generic ads and engage with rewards that fit where they are in the game. With AIR you gate partner offers behind progression, playtime or account age, and the partner never sees the account.

This is for you if you:

Run a live title, esports league or long-lived player base

Want partner offers that read as in-game rewards

Need resistance to farmed and duplicate accounts

Want to test campaigns before deeper SDK work

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Many ad tech companies do both. Monetize your audience data AND target
verified segments from partners — one integration covers both.

Monetize Your First-Party Data

Player quality, priced properly

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The problem

Your players generate years of progression, rank and account history. Partners would pay to reach the ones who qualify, but handing over game profiles is not something you will do, and more ad load is not something your players will accept.

You're sitting on value you can't unlock.

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The solution

With AIR, playtime, progression and rank become credentials players carry. You create them once. When a partner wants to reach players who cleared a milestone or held an account for two years, they pay you, and cryptographic proofs ensure they never see the account behind it.

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What you get

A new revenue stream

Earn fees every time a partner confirms a player's history

Wider reach

A median 0.5% of players make a purchase, so 99.5% currently return nothing

No data sharing

Zero-knowledge proofs let partners confirm play history without seeing accounts

Simple setup

Create credentials with a few API calls

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Who's doing this

If you're a

What you can share with zkProof

You can share with

Casual or puzzle game

Daily activity, streak length, session depth

Retail, entertainment, app advertisers

RPG or MMO

Account age, progression tier, guild role

Games, hardware, subscription services

Esports title

Rank tier, match volume, tournament entry

Events, peripherals, creator tools

Game portal

Category affinity, one-account proof

Trials, app installs, brand campaigns

Run Offers Gated By Play

Give partners proof, not player profiles

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The problem

Advertisers want real players and stay wary of gaming inventory, because farmed accounts and offer abuse have taught them to discount it. The money is committed regardless. EMARKETER put US game ad revenue at $8.59B in 2024, and Sensor Tower put rewarded ad impression share at 20% worldwide in 2025. What is missing isn't budget. It's a reason to trust the account behind the impression.

You need to prove the player without handing over the player.

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The solution

With AIR, a player shares a consented proof drawn from gameplay and account history. Partners confirm the player qualifies: long-lived account, cleared progression, one account per player. The raw profile never leaves your servers.

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What you get

Verified targeting

Reach audiences based on confirmed attributes, not probabilistic guessing

Privacy by design

Users consent and control their data. Built for GDPR and CCPA.

Farm resistance

One-account-per-player proof narrows duplicate and farmed claims

Transparent attribution

Deterministic matching for clear ROI measurement

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Who's doing this

If you're a

What you can share with zkProof

You can share with

Free-to-play mobile title

Playtime, progression, account age

Publishers, retailers, platforms

PC or console live game

Tenure, completion, spend band

Hardware, subscriptions, events

Esports platform or league

Team following, event attendance

Peripherals, apparel, sponsors

Portal or aggregator

One-account proof, genre affinity

Trials, retail, entertainment

Why AIR for Gaming & Esports

Built for the privacy-first future

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Privacy by design

Zero-knowledge proofs let you target audiences without seeing individual user data. Users consent and control.

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Join a growing ecosystem

Become part of the Moca Network — access verified audience segments across publishers and platforms.

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Cookie-free

Offers run as rewards players have earned, not as extra ad inventory.

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Compliance ready

Built for GDPR, CCPA, and evolving privacy regulations. Consent-based by design.

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Transparent attribution

Deterministic matching means clear attribution. Know what's working.

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Privacy-first architecture

AIR is built for where player monetization is headed, not just where it is today. Players control what they share. Partners confirm play history without surveillance.

Built on

Zero-knowledge proofs for privacy-preserving verification

On-chain credential registry for tamper-proof records

SOC 2 compliant infrastructure

Built with GDPR in mind

Partners

Get Started

Ready for privacy by design advertising?

Whether you want to monetize your audience data or target verified segments
without surveillance — we'll help you get there.

Monetize my audience

Run offers gated by play

Read the docs

FAQs

Get answers to the most common questions about gaming and esports monetization with AIR Kit.

How do I know which path is right for me?

If partners would pay to confirm what your players have done, start with Monetize Player History. If you would rather run partner-funded rewards inside your own game, start with Run Offers Gated By Play. Many studios do both.

Do players need identity or KYC data?

No. Gameplay and account history are enough: playtime, progression, rank tier, account age, guild role, spend band.

Will this add more ads to my game?

No. Offers are gated by what a player has earned and can run as rewards rather than additional ad inventory.

Is this compliant with privacy laws?

The architecture is privacy-first by design, but you will need to seek your own independent advice to ensure that your use of AIR Identity complies with the data protection laws and regulations which are applicable to you.

How long does integration take?

Most partners go live within days. The SDK is modular — start with one capability and expand later.

The Complete Platform

Replace cookie revenue. Diversify beyond ads. Turn visitors into loyal audiences.

The full AIR stack delivers both — in one integration.

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AIR Identity

Target without surveillance

Monetize first-party data. Reach audiences based on verified, consented attributes. Replace lost cookie revenue with privacy-compliant alternatives that actually perform.