AIR for Communities & Fandom

Contribution, loyalty, affinity. Partners pay to confirm

Partners pay to confirm tenure, reputation and contribution. With AIR, communities earn from member standing without exposing member records.

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See how it works

How It Works

One SDK. Two capabilities. Days to integrate

Monetize Member Standing

Define what to monetize

Pick which member attributes become credentials (account age, reputation, contribution history, topic affinity, membership tier)

Create credentials

One API call when a member reaches the standing you define

Earn from confirmations

Set your price; collect fees when partners confirm a member qualifies

Run offers members actually want

Choose what you need

Tenure, contributor rank, topic affinity, fandom depth, membership tier

Request confirmation

User shares; you get a verified yes/no

Go live

No profile export; run the campaign from your own hub, app, newsletter or event page

Use Cases

Two problems. Two paths. Start with what matters most

AIR Kit flow: choose what to verify, request confirmation, and pay only on confirmed matches

Monetize member standing

Reach is cheap. Affinity isn't.

Brands pay platforms for scale and get indifference. Your members have years of tenure and visible reputation. With AIR a partner pays to confirm that standing, and the member record never leaves the community.

This is for you if you:

Run a logged-in forum, wiki, review site or interest network

Hold tenure, reputation, contribution or taste data

Monetize mainly through display, sponsorship or affiliate links

Want partner revenue that doesn't read as a sellout

AIR Kit flow: choose attributes to monetize, create credentials, and earn when partners confirm

Run offers members actually want

A perk that recognizes standing beats an ad that ignores it.

Members tolerate advertising and remember perks. With AIR you gate drops, early access, ticketing and merch behind the standing members already hold, so the offer arrives as recognition.

This is for you if you:

Serve a niche audience brands struggle to reach

Run merch, events, newsletters or member tiers

Want partner offers that read as native, not bolted on

Want to prove revenue before heavy product work

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Many ad tech companies do both. Monetize your audience data AND target
verified segments from partners — one integration covers both.

Monetize Your First-Party Data

Make reputation count for something

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The problem

Communities run on signals ad systems cannot see: tenure, contribution history, topic expertise and member reputation. Selling profiles would expose the member data that created that value in the first place.

You're sitting on value you can't unlock.

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The solution

With AIR, tenure, reputation and contribution history become credentials members carry. You create them once. When a partner wants to reach members with three years of standing and a strong contribution record, they pay you, and cryptographic proofs ensure they never see the account behind it.

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What you get

A new revenue stream

Earn fees every time a partner confirms a member's standing

Wider reach

IAB put creator and community ad spend at $37B in 2025, with $44B projected for 2026

No data sharing

Zero-knowledge proofs let partners confirm standing without seeing member records

Simple setup

Create credentials with a few API calls

Trust

Who's doing this

If you're a

What you can share with zkProof

You can share with

Fan forum

Tenure, reputation rank, fandom depth

Merch, ticketing, brand partners

Wiki or knowledge hub

Contribution volume, topic authority

Publishers, game and media partners

Review community

Category expertise, review history

Retail, streaming, travel

Collector community

Collection depth, verified ownership

Marketplaces, drops, insurers

Run Offers Members Actually Want

Recognition, not retargeting

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The problem

Brands want in, and every route in costs you something. Sell data and you break the reason people joined. Fill the page with display and you tax the experience you spent years building. Contentsquare, measuring 99 billion sessions, found returning visitors convert at 2.9% against 1.7% for new ones. Your members are the valuable half, and they are exactly the half you cannot afford to annoy.

You need revenue the community would defend.

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The solution

With AIR, members share a consented proof of standing and receive something in return. Partners confirm a member qualifies for the campaign, and the account history stays inside the community. IAB put US creator and community ad spend at $37B in 2025, growing four times faster than total media, with $44B projected for 2026.

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What you get

Verified targeting

Reach audiences based on confirmed attributes, not probabilistic guessing

Privacy by design

Users consent and control their data. Built for GDPR and CCPA.

No profile export

Partners confirm standing without receiving the account behind it

Transparent attribution

Deterministic matching for clear ROI measurement

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Who's doing this

If you're a

What you can share with zkProof

You can share with

Sports community

Team affinity, membership tenure

Publishers, retailers, platforms

Creator community

Membership tier, engagement depth

Creator tools, events, subscriptions

Music or film fandom

Genre affinity, event history

Pre-sales, merch, streaming

Hobby network

Category expertise, purchase intent

Gear brands, retail, marketplaces

Why AIR for Communities & Fandom

Built for the privacy-first future

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Privacy by design

Zero-knowledge proofs let you target audiences without seeing individual user data. Users consent and control.

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Join a growing ecosystem

Become part of the Moca Network — access verified audience segments across publishers and platforms.

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Cookie-free

Nothing is shared unless the member chooses to share it.

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Compliance ready

Built for GDPR, CCPA, and evolving privacy regulations. Consent-based by design.

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Transparent attribution

Deterministic matching means clear attribution. Know what's working.

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Privacy-first architecture

AIR is built for where community monetization is headed, not just where it is today. Members control what they share. Partners confirm standing without surveillance.

Built on

Zero-knowledge proofs for privacy-preserving verification

On-chain credential registry for tamper-proof records

SOC 2 compliant infrastructure

Built with GDPR in mind

Partners

Get Started

Ready for privacy by design advertising?

Whether you want to monetize your audience data or target verified segments
without surveillance — we'll help you get there.

Monetize my audience

Run offers members actually want

Read the docs

FAQs

Get answers to the most common questions about community monetization with AIR Kit.

How do I know which path is right for me?

If partners would pay to confirm your members' standing, start with Monetize Member Standing. If you would rather run partner-funded perks inside your own channels, start with Run Offers Members Actually Want. Many communities do both.

Do we need identity or KYC data?

No. Community data is enough: how long an account has existed, what it has contributed, what it follows, how other members rate it.

Will this damage member trust?

It is built to protect it. Nothing is shared without the member choosing to share it, you approve every partner, and the offer arrives as recognition of standing the member already earned.

Is this compliant with privacy laws?

The architecture is privacy-first by design, but you will need to seek your own independent advice to ensure that your use of AIR Identity complies with the data protection laws and regulations which are applicable to you.

How long does integration take?

Most partners go live within days. The SDK is modular — start with one capability and expand later.

The Complete Platform

Replace cookie revenue. Diversify beyond ads. Turn visitors into loyal audiences.

The full AIR stack delivers both — in one integration.

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AIR Identity

Target without surveillance

Monetize first-party data. Reach audiences based on verified, consented attributes. Replace lost cookie revenue with privacy-compliant alternatives that actually perform.