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Ecommerce News Australia examines AIR’s role in agent-led shopping

AIR

October 9, 2026

News recap · Ecommerce News Australia · 2026-10-09

Ecommerce News Australia reported on October 9, 2026 on the planned AIR, Minds, Reap and Pivota collaboration. Finance Editor Karen Joy Bacudo focuses on the steps required for an agent to shop on a customer’s behalf.

How could merchants recognize an agent’s customer?

The report explains that a purchase must connect product selection with proof of eligibility and permission to spend. AIR would provide credential checks, while the other partners coordinate the agent journey, commerce execution and payment limits.

Its merchant analysis highlights existing loyalty schemes and promotional rules. The first planned demonstration involves one merchant and is intended to test the sequence from eligibility proof through final authorization.

Read the original on Ecommerce News Australia.

Read AIR’s partnership announcement and explore AIR Agent.

Our guide to AI agents and loyalty at checkout explains how a merchant can evaluate membership evidence, apply offer rules and check the customer’s permission.

Partner with AIR

AIR is one integration suite for identity, money and loyalty. AIR Identity lets trusted issuers issue verifiable credentials and businesses verify them, so acquisition starts with users who already qualify, with minimal data custody. AIR Money embeds compliant global financial infrastructure, opening new markets without building new rails. AIR Loyalty gives brands a programmable, stable-value points engine that keeps users coming back.

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AIR is built by Moca Network, the identity network of Animoca Brands.

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